Generally, trademark owners are responsible for enforcing their own trademark rights. In order to enforce your trademark rights, you need to be aware when others are infringing your mark. Trademark Monitoring is a service that alerts you when someone is using a mark similar to yours.

The USPTO obviously prevents conflicting marks from being registered. However, in order to enforce your rights at a larger scale, you need to know when others are using trademark similar to yours. Trademark monitoring gives you that information so you can take action against infringers at the right time to prevent others from taking advantage of your brand value and your customers.

While the trademark does give you sole ownership of your intellectual property, it is not necessarily true that others can’t use the mark at all. Someone can use the mark independently provided that they limit its usage to the agreed upon terms or use it in a non-infringing purpose as long as no more of the trademark is being used than is necessary for this purpose. It is important to know that trademark laws only control commercial use of the mark.